In our many faceted, multi-media world, new research reveals that ‘7 seconds’ is all the time it takes for someone to figure out if you are a friend or a foe. This reflects the fact that our brains are hard wired for a story that interestingly illustrates what you stand for. Jewelry allows you to instantly create a space to communicate purpose, drive decision-making feelings (like trust) along with behavior. It’s time to be bold; strengthen your overall stance. Let our jewelry be a conversation starter and speak volumes to help others make sense of you.