J. Sachs declares, "The stories that spread today empower us and give us a belief in our own heroic potential".
A fresh compelling story captures the hearts and minds of the audience.
Today's fast paced environment (where the next distraction is just a
swipe, shuffle, or click away) dictates we get better at storytelling. To be remembered and repeated stories need consistency and simplicity. To avoid getting lost int he crowd, here's an easy three part structure for crafting your story.
1. THE SETTING sets the "flavor"; it is the time and space where the story takes place.
Consider opening a presentation with a little known fact, unknown
statistic, or by telling a client success story in their words. You may
even tell a story about someone who is doing something superbly
well.When is the last time you nudged someone at the start and said,
"Oh, this is going to be good."
2. THE SITUATION reveals the status quo and then the struggle between the hero or heroine protagonist and antagonist (opposing force). The turning point or climax informs us if it's a happy comedy (the protagonist succeeded) or a sad tragedy (the protagonist failed).
3. THE SOLUTION The conclusion conveys the lesson learned, meaning, or idea behind the story. For example, the prominent message in a fable is a moral. Although most likely though your story will be about a character - you!
the author of your life, you have an opportunity to share your
viewpoint, philosophy, competencies, set of values or accomplishments.
These aspects of storytelling makes it a perfect vehicle for conveying
your message embedded in the story. "Simplicity is the keynote of all true elegance" Coco Chanel
Dr. Rivers believes, "Soft is the new strong." With humility, leaders gain trust and share strategies through stories thus, making it easy for people to grasp the"why" and navigate from here to there. They know it is an effective means to get people to listen, remember, and repeat goals/ ideas. They build vivid stories into presentations that passionately inspire by citing challenges and rewards the audience can relate to. According to J. Baer, "If your stories are all about your products and services, that's not storytelling. It's a brochure. Here are some stats. Over 12 billion videos are viewed daily on Facebook and YouTube. FB video posts average 125% higher organic reach then image posts. Videos will comprise about 82% of consumer Internet traffic in 2020 according to streamingmedia (June 2016). Give yourself permission to make the story bigger. By honing your story telling skills you can move quicker through different narratives and allow others to grasp important points. R. McKee, the screenwriter, said, "Stories are the creative conversion of life itself into a more powerful, more clear, more meaningful experience." P. Fripp states, "We remember what we see, and when you hear a story, you see your version of that story."
Get visual. Spark a conversation and make your story sparkle with a piece of noteworthy jewelry that adds pizzazz!